Born in Rome 1922 and the daughter of a duke, who had a flair for design which urged her on to build a dressmaking salon of her own in Rome. Her talent has contributed to the flowering of the Italian couture and its influence on American fashions; her clothes are feminine, elegant, flattering. She showed her first collection in Rome during the sping of 1946 and in 1951 was amongst a small group of Italian designers to be invited by Giovanni Battista Giorginai. In 1947 her first designs produced under the label "Simonetta Visconti" were photographed for the New York Times. In 1949 she was photographed by American Vogue and in 1951 she was invited bye the department store Bergdorf Goodman to design an exclusive collection for Spring/Summer 1952. In the 1960's Simonetta created moden looks of accessories, sunglasses, hats and handbags. Her clients included the Duchess of Windosr, Gogo Schiaparelli, Marisa Berenson and Estee Lauder. (Text taken from Simonetta: The First Lady of The Italian Fashion by Judith Clark)
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| Simonetta modeling one of her designs, circa 1950's |
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| Simonetta 1950's Fashion Advertisement |
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| Silk Evening Dress by Simonetta, 1958 (metmuseum.org) |
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