In the past practically every department store sign had a hand-lettered logo, each one designed with such detail must had been considered a respected skill back then. These beautifully drawn logos designed in an era when the world was much simpler with no graphics programs such as Illustrator or Photoshop and the limited supply of fonts that were available. There was this certain charm to the hand-drawn lettered logo; a more personable and human-like feel.
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| Bullock’s Los Angeles, CA - Founded 1907 |
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| Hahne & Company - Founded 1858 |
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| Jacksonville, FL - Founded 1868 |
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| The Hecht Co., Baltimore, MA - Founded 1857 |
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