Wednesday, January 15, 2014

Menswear: Union Jack Jacket

The union flag became a useful image in the re-branding of pop culture in the 1960's and was a persuasive emblem of swinging London. The Union Jack Jacket a narrow-fitting single-breasted flag jacket has all the hallmarks of mod tailoring. Design by "I Was Lord Kitchener's Valet" a clothing boutique which achieved fame in 1960's "Swinging London" by promoting antique military uniforms as fashion items. The flag is carefully positioned on the jacket while the red cross of St. George, Patron Saint of England forms the center of the jacket. The red is superimposed on the white saltier of St. Andrew, Patron Saint of Scotland. Jacket is secured with three spaced buttons in white. 
Information taken from Fashion: The Whole Story/Prestel Publishing

English band "The Jam" who formed in Woking, Surrey, England, in 1972

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